About
Architect-first, platform-specific.
Samgori Solutions is a New York Metro Area consultancy led by Maia Eliozashvili, a NetSuite architect with over 20 years of experience across ERP, CRM, integrations and reporting.
Approach
Understand how your business works, then shape the platform around it.
The approach is the same on every engagement.
Resume
Maia Eliozashvili
NetSuite architect and consultancy principal, with over 20 years across ERP, CRM, integrations, reporting and AI enablement.
New York Metro Area · maia.eliozashvili@samgorisolutions.com · (973) 885-3115 · linkedin.com/in/maiaeliozashvili
Summary
NetSuite architect and technology leader with over 20 years across ERP, CRM, integrations and reporting. Leads architecture, delivery and governance for large NetSuite programs, from SuiteScript modernization and interface design to enterprise integration, compliance systems and AI enablement. Has served as IT Director twice and as a freelance technology lead, and runs Samgori Solutions, a consultancy for NetSuite post-implementation services.
Core leadership competencies
- Technology leadership
- IT leadership and strategy, technical program management, cross-functional program governance, portfolio management, modernization roadmapping, OKR and roadmap planning, operating a function at the firm and at small-company scale
- People and delivery leadership
- Team leadership and mentoring, hiring and team building, performance management, offshore and onshore team coordination, vendor and managed service provider management, vendor evaluation and selection, vendor contracts and negotiation
- Executive partnership
- Executive stakeholder partnership, presenting to executives, executive reporting and status communication, translating technical topics for business audiences, stakeholder alignment and conflict resolution, influencing without authority
- Planning and control
- Budget and resource planning, cost estimation and effort sizing, business case and ROI analysis, risk and dependency management, incident management and escalation, change advisory board process and documentation, metrics and KPI definition, launch readiness and go or no-go reviews
- Change and adoption
- Change management and user adoption, training and enablement, process improvement, requirements gathering and user stories, solution design workshops, workshop facilitation
- Growth and advisory
- Pre-sales and customer discovery, proposals and RFP responses, technology consulting, product discovery and prioritization
Core technical competencies
- NetSuite platform
- Solution architecture, implementation (ERP and CRM), administration, SuiteScript 1.0 and 2.1, RESTlets and API design, user-event and scheduled scripts, SuiteFlow workflow design, saved searches and reporting, dashboards and portlets, Advanced PDF templates (Freemarker), SuiteBundler and deployment, SDF and SuiteCloud CLI, SuiteAnalytics and SuiteQL, case management and email-to-case, customer portal
- Enterprise integration
- Integration architecture, API lifecycle governance, event-driven integration, canonical data models, SAP, Workday, SharePoint, DocuSign, HubSpot, iManage, Qualtrics, SOAP and web services, EDI, Celigo (integration design)
- AI and LLM
- LLM application development, retrieval-augmented generation, prompt engineering, Claude and MCP, AI assistant design, LLM governance and cost tracking, AI vendor and tool evaluation
- Data and BI
- SuiteAnalytics Connect and ODBC, SQL and SuiteQL, Microsoft Fabric, data warehousing, master data management, data modeling and DBML, Power BI, Tableau, role-based dashboard design, KPI definition
- Architecture practice
- Reference architecture and design documentation, architecture standards and governance, architectural decision records, build versus buy evaluation, dependency mapping, scalability and performance, non-functional requirements, technical debt management, high availability and disaster recovery
- Delivery tooling and methods
- Jira and Jira Product Discovery, Confluence, Azure DevOps, Smartsheet and Microsoft Project, Agile, Scrum and Kanban, SDLC governance, application lifecycle management, release management, BPMN, MoSCoW and RICE prioritization
- Governance, security and compliance
- Regulatory compliance systems, access controls and audit, data governance and quality, privacy and consent management, risk assessment, privileged access management, identity and access management, SOC 2
- CRM and martech
- CRM data modeling (Customer 360), segmentation and taxonomy, marketing operations, marketing consent and preference management, HubSpot, email and SMS marketing platforms, lead-to-cash and order-to-cash, clienteling, personalization, customer data platforms
- Languages
- JavaScript, SQL, PHP
Experience
Director, Lead Solutions Architect (CRM)
2023 to 2026National accounting, tax and advisory firm
Program leadership and governance
- Owns architecture, delivery and governance for the firm-wide NetSuite CRM program across enterprise integrations, data platforms and BI, CRM and marketing operations, AI and ML enablement, and access controls.
- Authors the four-tier modernization roadmap (Urgent, Planned, Watch, Retire) that sequences CRM engineering investment and rebuilds custom modules on SuiteScript 2.1.
- Overhauled and standardized the end-to-end SDLC across a complex hybrid engineering organization; governs the full application lifecycle for a large production application portfolio with zero-downtime deployments.
- Embedded automated testing, security compliance and code review guardrails in the delivery lifecycle, strengthening compliance and delivery speed.
- Introduced the first firm-wide script registry and documentation framework, closing an ownership and continuity gap across every application built after 2014.
- Built the record-level cross-project dependency map that identifies high-contention zones and drives safe change management.
- Set up the NetSuite SDF CLI flow for development quality assurance, and wrote the script development and integration data sync standards.
- Directs a team and vendor squads using outcome-based performance frameworks and a mix of predictive and Agile methods; partners with firm leadership on the CRM roadmap and with an AI committee on LLM governance.
- Manages the work in Jira and Jira Product Discovery, with documentation in Confluence.
Enterprise integration
- Architected the bi-directional ERP and CRM integration: RESTlet-based microservice endpoints and event-driven user-event scripts for outbound sync across client intake, engagement letters, employees, profit centers and product master data, with a canonical data model, API lifecycle governance and bundle-based versioning.
- Owns the SharePoint document integration end to end and led its V1 to V2 migration.
- Moved the DocuSign for NetSuite integration from legacy SuiteBundles and Send-on-Behalf-of authentication to the SuiteApp platform with OAuth 2.0.
- Delivered the Qualtrics, Workday, iManage and HubSpot integrations, including an automated access revocation on termination status.
- Serves as SuiteAnalytics and NetSuite schema expert for the BI team: ODBC transport to on-premises SQL Server, then master data replication into Microsoft Fabric, through NetSuite's move from ODBC Data Source 1.0 to 2.0.
CRM platform and engagement lifecycle
- Built the custom CRM data model and entity lifecycle, and the connected engagement model: Client Intake with approval and audit setup, Engagement Intake, Engagement Letter approval workflow, Billing Table configuration and project work package configuration.
- Delivered full client lifecycle management from opportunity through executed engagement and ERP project creation, plus bulk automated engagement and project renewal.
- Built the marketing operations platform (campaign, event and contact list management, with mass-management automation) and the contact marketing-consent surface.
- Authored the original portlet framework, the NAICS-driven classification model and the mass utility layer that became the foundation of the platform.
Compliance and data governance
- Designed and built an independence and regulatory compliance system: restricted and reverse-restricted entity catalogs, corporate hierarchy mapping, conflict clearance, real-time violation alerts and an immutable audit trail.
- Built conflict-of-interest screening and clearance, a legal advisory conflict search system, a restricted foreign country check, and duplicate contact warnings.
- Delivered Login Audit by Role for access-controls compliance, and scheduled data hygiene automation for accuracy and de-duplication.
Interfaces, dashboards and analytics
- Built role-based dashboards and the KPI Matrix and sales pipeline analytics that partners use to run the pipeline conversation.
- Delivered partner-facing interfaces for pipeline updates and campaign contacts, a dynamic report management dashboard, a script error log monitoring dashboard, a report and saved search catalog, custom print forms, and custom emails, alerts and notifications.
AI enablement
- Architected an in-CRM, retrieval-augmented research assistant that surfaces client and prospect intelligence inside user workflows, the first production AI touchpoint for CRM users.
- Connected Claude to NetSuite over MCP and wrote the CRM Guide skill holding the full schema, internal vocabulary and the native and custom record lists.
- Delivered the LLM usage and cost tracking framework, and an AI-enabled user training module.
Lead Solutions Architect
2019 to 2023National accounting, tax and advisory firm
- Oversaw NetSuite and CRM environment architecture and development, and designed the integration and application architecture across the engagement lifecycle, dashboards, marketing operations and integrations.
- Coordinated hybrid team delivery with vendor squads and NetSuite consultants using outcome-based performance frameworks.
CRM Applications Manager
2015 to 2019National accounting, tax and advisory firm
- NetSuite administration, implementation management and application ownership for the firm-wide CRM environment.
- Authored the original portlet framework, the NAICS-driven classification model and the mass utility layer.
Additional experience
Principal Consultant
2015 to 2021Aviation Innovative Solutions Group
Freelance technology lead for a small enterprise technology consulting company, in parallel with the role above. A fractional technology function in a regulated industry.
- Owned the full IT strategy, budget, team and infrastructure.
- Owned the ERP, CRM, accounting, procurement and inventory management systems, plus the website and marketing-automation setup, delivered against operating requirements in a regulated industry.
Co-Founder, Operations
2012 to 2021Qetia
A jewelry business run alongside an enterprise technology career.
- Web developer for the business, with inventory control and supply-chain management, accounting, communications and hands-on work as a sous-jeweler.
Earlier experience
NetSuite Consultant
2014 to 2015Altico Advisors (now Sikich)
- Full-lifecycle NetSuite ERP and CRM implementations, from requirements gathering and solution design through configuration, customization and go-live.
- Advanced inventory, demand planning and procurement; order-to-cash and support case management.
IT Director
2011 to 2014Resource Furniture
- Sole program manager and technical decision-maker for the full-lifecycle NetSuite ERP implementation across CRM, sales, purchasing, inventory control, customer service and supply chain: requirements, process analysis, design, configuration, testing, cutover, user training and post-go-live support.
- Designed and deployed the customer support function in NetSuite: case lifecycle, email-to-case, customer center and portal, knowledge base, dashboards and reporting.
- Ran the post-implementation backlog and admin standards: custom forms, PDF layouts, reports, saved searches, custom records, dashboards, client-side scripting and marketing campaigns.
- Led data migration from the legacy applications, a hosted Exchange email migration (Intermedia), a file-sharing rollout (Egnyte), and the selection and implementation of a PR and marketing platform (Vocus).
Programmer Analyst
2008 to 2011Van Cleef & Arpels
- Designed and deployed a BI suite for the sales division and built a secure employee sales portal end to end.
- Full-stack application development and ERP module architecture for materials tracking and production scheduling.
- Contributed to the migration to SAP CRM: data-integrity management and system integration.
IT Director
2005 to 2008Trianon Collections
Joined as a systems analyst and was promoted to IT Director.
- Led the full lifecycle of a bespoke ERP implementation, designed and deployed as the core business system of a multi-brand luxury jewelry firm.
- Designed and built a leadership BI intranet portal on PHP and MSSQL.
- Orchestrated an EDI implementation as the central technical and business liaison between wholesale and retail partners.
- Automated order processing and high-value inventory control workflows and re-engineered the related business processes.
- Created training programs and video tutorials that drove user adoption and self-sufficiency.
Contact
Not sure what's running in your NetSuite? Let's find out.
Book a free 20-minute consultation. Send a note with your NetSuite release and a rough sense of how many custom scripts you have, and we'll take it from there.
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